Be Purposeful: featuring Cindy O’Leary

One of the most important tasks in designing an effective promotional magnet is to think about what will make it effective. Narrowing down the purpose will help you to fully customize the magnet in a way that gives you the most bang for your buck. One of our customers, Cindy O’Leary, did a wonderful job of planning all of this out.

Her goal for the magnet was to keep her name in front of her customer base by including it in her holiday card mailing. With 31 years of experience as a real estate agent, staying connected with this network of past clients is crucial. As you can see from the magnet and from her website (http://www.cindyoleary.com/), Cindy has chosen to use her Irish heritage as a means of being memorable. She did a great job carrying this image into her magnet. Notice all of the customizations that Cindy made:

  • Beautiful, themed photo of Irish cottage during an Irish storm for the main image
  • Unique personal photo that coordinates with the theme
  • Included copy inside of the personal photo: “Irish Weather!”
  • Changed background color to kelly green

This is a wonderful example of a well planned, fully customized calendar magnet. Thanks to Cindy with O’Leary Properties for allowing us to feature her! What can you do to make your promotional magnet more effective?