If your Calendar Magnets have found their way onto refrigerators throughout your community, impressions are increasing by the minute! You’ve now got a solid foundation to build your annual marketing plan upon.
So what can you do to maximize your return on investment? Here are three ideas:
- Follow up with your most important prospects in person or by phone. Hopefully your magnet sparked thoughts and conversations about buying or selling, and your one-to-one introduction could begin a valuable relationship for both of you.
- Deliver content through any of the channels that you listed on your Calendar Magnet. You are likely to see in boost in attention from those channels as your calendar is received, so their first impression of the content will be important. Your challenge continues as you need to deliver content on a regular basis that keeps your prospects engaged with you.
- Watch for the reaction and respond accordingly. Do you see increases in web traffic, Facebook friends, Twitter followers or phone calls compared to this time last year? Even incremental increases can mean great opportunities. Focus on improving the channels that show promise, and be sure to feature them again on your next Calendar Magnet.
Prospects notice and appreciate your attention. Even small impressions like seeing your face on the refrigerator become powerful and effective when repeated day-after-day. And by implementing these three ideas, you can get the highest possible return on your investment.
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